Tayarah.
Client
Tayarah
Services
Branding
Date
Mar, 2022
Team
Karim Azmy - Designer
This entire project was created in just two days for a branding contest—an intense but incredibly rewarding challenge. One of the key constraints was that the design had to incorporate a kite ("Tayarah" in Arabic) while still looking modern, sleek, and dynamic. I needed to find a way to balance tradition with contemporary aesthetics, ensuring the brand felt fresh, fast-moving, and relevant to the ever-evolving media landscape.
Adaptability
One of the key aspects of this branding was flexibility. I designed the identity to be versatile and adaptable, working across different platforms and content types with ease. From digital to print, the brand had to remain visually compelling while allowing for creative freedom—a perfect reflection of the ever-evolving media industry.
Final Thoughts
Even though I didn’t win the contest, this remains one of my proudest logos. The process of building a fun, energetic, and meaningful identity in such a short time was an incredible experience. Tayarah represents the kind of creative problem-solving I love—turning ideas into powerful visual stories while respecting the brief and pushing for modern, striking design.
